using appropriate model/theory/analysis evaluate the customer perceived value of beer (carlsberg) and evaluate carlsberg’s existing value proposition in comparison to it’s leading competitor (Heiniken) and proffer a new value proposition for carlsberg

the following will serve as guideline and sub topics for the assignment
– Introduction
– perceived value of beer (carlsberg) using appropriate model/theory/analysis e.g Seth et al, Holbrook
– evaluate carlsberg existing value proposition in comparison to it’s leading competitor Heiniken ( using appropriate model/theory/analysis)
– carlsbergs new value proposition and implementation plan
– conclusion