The Global Financial Services Industry:

Lloyds Banking Group is a leading provider of financial services to individual and business customers in the UK. Its main
business activities are retail and commercial banking, general insurance, and long-term savings, protection and investment.
It provides services under a number of well recognised brands including Lloyds Bank, Halifax, Bank of Scotland and
Scottish Widows and through a range of distribution channels including the largest branch network in the UK and a
comprehensive digital proposition. The Group is quoted on the London Stock Exchange and the New York Stock Exchange
and is one of the largest companies in the FTSE 100 index of leading UK companies.
Read the 2014 Annual Report of Lloyd Banking Group entitled “Becoming the best bank for
customers” available online [],
and carry out appropriate analyses of the global corporate
strategies adopted by Lloyds Banking Group and other leading financial service providers such as
Barclays (UK), Citigroup (USA), ICBC (China) and Standard Chartered (UK), answer the questions
below. You are encouraged to use relevant data/information from company websites.