The Feasibility of Online Marketing for Automotive Industry

There will be a seperate Research Proposal(Maximum of 4000 words excluding References) needs to be submitted before starting the Dissertation unit. The research proposal requirement is as following:
Introduction
This section should set out the business context and any existing strategic issues, demonstrating to the reader the relevance of the study. In this section you are expected to describe aims and objectives for the investigation, and to identify specific research questions.

Literature Review
This section provides a critical review of the literature related to the issue you are investigating. This means that you should demonstrate your ability to identify and to analyse the strengths and weaknesses of the theories or schools of thought relevant to your topic. You should also demonstrate your ability to identify how your study may contribute to the existing body of knowledge.
This section should conclude with the articulation of a conceptual framework, that is, a comprehensive synthesis of the analytical models and concepts which you will use to help you answer your research questions. Typically a conceptual framework explains the importance of certain concepts and their interconnections. The conceptual framework will help you identify what problem dimensions need to be examined, or what “measurable” concepts may constitute evidence to support your argument. It will therefore help you determine the nature of the data to be collected.

Methodology
This section should include:
1. a clear reference to your “observable concepts” or research variables, encapsulated by your conceptual framework.
2. the identification of the relevant evidence and associated data sources to support your argument and help you achieve your research objectives.
3. a choice of method(s) for data collection. By identifying your data sources you should then have a fairly clear idea of the methods appropriate to collecting data from these sources.
4. a choice of method(s) for data analysis. By identifying your data sources and data collection method(s) you should then have a fairly clear idea of the methods appropriate to analysing data from these sources.
When identifying the sources of evidence or data, and when planning the data collection, you may decide that you will collect most of the data yourself (primary data), or you may decide that you will use mostly data collected by second parties (secondary data). Also, you may decide to investigate or research an issue with a specific organisation in mind-a client organisation- rather than a generic organisation. Indicate in this section your dissertation orientation:
Empirically-based-mostly primary data collected in a specific organisation(s) but with a view to drawing conclusions for organisations generally (that is with a generic organisation in mind)
Library-based-mostly secondary data, with a generic organisation in mind
Consultancy-based-typically a mix of primary and secondary data collected in one specific organisation mainly with a view to drawing conclusions for this specific organisation (that is with a client organisation in mind)

Ethics
Discuss any ethical issues arising from the proposed research and ways to address these issues. Please take into account the University Academic Ethical Framework and the University Ethics Check Form, both included in this handbook.

References
Include in this section the details of all sources referenced in the body of your Research Proposal. MMUBS Executive has introduced a standard Harvard referencing style for all undergraduate and postgraduate programmes in the School. You should use this standard.
A document is available from the Library providing instruction on applying the MMUBS Harvard referencing standard to your work � this includes detailed instruction on how to cite from and reference different sources. In addition, a two page handout providing examples of how to reference different sources is available from the Library.
MS Word End Note software can help you manage your database of references, and help you apply the MMUBS Harvard referencing standard to your work.

The deadline of Research Proposal is on 22nd April 2014 and the deadline of associated Dissertation is at the end of August 2014. Therefore, please firstly provide the Research Proposal paper by the end of March so that I can check this with tutor to see if it’s passed. Then to continue the Dissertation unit afterwards and make sure papers are delivered on time with higher qualityResearch_Proposal_Pro