Strategy of Convergence

Strategy of Convergence

Strategy of Convergence
Newspaper firms have little to fear from the increase of new media of communication as long as they successfully adapt and absorb the new technologies in a multi-media perspective to journalism. In fact, newspapers are re-evolving as the countries’ main major mass medium for news since firms that manufacture newspapers have interwoven TV, radio, cable, Internet, and satellite operations with their print activities or operations. Predictions of the end of newspapers have come after each entrance of a new technology with the introduction of the above mentioned media sources (Cole & Harcup, 2010). However, newspapers have emerged to meet each challenge or concern that arises and can continue doing so. Newspapers such as the New York Times report stories that are also reported on radio and TV broadcasts and in the Internet, as well. In this case, newspapers occupy a key role in the varied forms of news delivery. In this case, the re-emergence or convergence of newspapers will assist them in recapturing readers. The challenge that exists between paper and online is not a big one as the content provided in the newspaper is also provided on the internet.
Each section of the New York Times seems to take more seriously the First Amendment and civic responsibilities of the press to a democratic society. Consequently, societies stand to gain advantage if the press creates a broader means of what newspapers do as long as journalists are focused on upholding their standards of professional credibility and ethics. Therefore, media integration, cross-media, convergence, multi-media, or synergy, whatever the name for the newspapers, is here to stay as gaining new and more audiences for work necessitates the extension of newspaper brands in order to put them in the terms of business (Walravens, 2009). This implies that The New York Times takes into consideration the aspects of quality, value, a desire to fulfill the First Amendment mission, and depth.
Each section of the New York Times is meant to capture the attention of the reader through delivering news and information on different topics. This is pure reporting (objective). The first section is concerned with issues involving the international and national world and this helps in drawing the attention of the audience to read what is going on in the rest of the world. The Front pages cover international news on the world continents (The New York Times Company, 2001). What follows is news on the New York Region and a matter of important issues are aired. These include politics, business, technology, science, health, arts, weather, sports, obituaries, editorials, and letters.
The next section is concerned with features, and the objective of this section introduce the audience to things that are readily available for sale or purchase, things that people would like to have ideas on. In simple terms, the section is concerned with advertising and promotion. Things that are featured include automobiles, books, movies, dining and wine, home and garden, fashion and style, travel, New York Today, Games and Crosswords, Magazine, Eek in Review, Photos, College Times, Learning, Job market, and Real Estate (The New York Times Company, 2001). The third and last section of the newspaper is concerned with services. In most cases, these do not occupy a lot of space in the newspaper and are put in concise forms to ensure that the audience reads. These are classifieds, E-cards and Screensavers, forums, media kit, site tour, search the site, Privacy Information, Help and Feedback, Shortcut, Other Services, and Home Delivery.
The organization of the New York Times is perfect for capturing the attention of audience. In this case, convergence of newspapers will assist them in recapturing readers and such newspapers as these contain a lot of information and content that is also available in other news media.
Cole, P., & Harcup, T. (2010). Newspaper journalism. Los Angeles: SAGE.
The New York Times. (2001, January 1). The New York Times Site Index. The New York Times – Breaking News, World News & Multimedia. Retrieved September 6, 2013, from
Walravens, H. (2009). The Impact of Digital Technology on Contemporary and Historic Newspapers. Berlin: Walter de Gruyter.