Strategic alliances, M&As and global competitiveness
Using relevant literature, carry out a critical assessment of the terms ‘strategic alliances’ (SAs) and
‘mergers and acquisitions’ (M&As) in the context of Lloyd’s ambition to become the best bank for
customers in the insurance, customer finance, retail and commercial banking markets. In your opinion
is Lloyds ‘business model’ fit for purpose in a fast and dynamic 21st Century global business
environment? And why?