Mountain Man Brewing Company Case Study

Please read the attached “Mountain Man Brewing Company” case material and consider the case data from the Exhibits as well as the Excel file summary, then briefly answer A-1,2,3 (* Total 275 Words) and provide solution to the following issues, A-4,5,6 (*create 2-3 Slides):
A-1) What has made MMBC successful? What distinguishes it from competitors?
A-2) What factors enabled MMBC to create such a strong brand?
A-3) What has caused MMBC’s decline in spite of its strong brand?
A-4) Should MMBC introduce a light beer? Is Mountain Man Light feasible for MMBC?
A-5) Should MMBC launch Mountain Man Light?
A-6) Make sure to use quantitative analysis to support your recommendations (see Scenario Analyzer Excel file).

Please read the attached “Altius Golf & The Fighter Brand” case material and consider the case data from the Exhibits as well as the Excel file summary, then answer B-1,2,3 (*275 Words) and provide solution to the following issues B-3,4,5 (*create 2-3 Slides):
B-1) Why has Altius Golf lost market share? What will happen if nothing changes?
B-2) What should Altius objectives be? What trade-offs must it manage?
B-3) Analyze the economics of Altius’ overall golf business compared to competitors, and for the three proposed Altius product lines.
B-4) What are the implications for the proposed strategy of introducing Elevate?
B-5) Should Altius implement the Elevate strategy?12256491_Mountain_Man_(B._Student_Scenario_Analyzer)_1 12256491_Altius_Golf_and_the_Fighter_Brand_(B._Case_Data_-_Student)_2