Marketing Research

CASE STUDY – MARKETING RESEARCH
Company to Research: FAGE USA

PART OF PAPER WORDS
Table of contents –

Introduction (Company Description, history, vision, mission, etc.)
200

Marketing Research (description of procedure, presentation of results)
Define the problem that needs to be solved, Analyze the situation, Collect data relative to the problem, Interpretation of the data, Solution of the problem) 400

General Strategies – what kind of strategy will the company use to introduce the new product to the market?? (such as Product Development? or Market Penetration? or Differentiation? Etc.) 150

SWOT Analysis on the Company including Political, Economic, Social, Technological, Legal, Ethical, Environmental factors) Inside Environment of the Company, Competitors (Porter’s 5 forces) Costumers (consumer attitudes, decision making procedure, selection factors) 1000

Setting our Targets (what do we want to achieve?? Ex. 20% increase in sales, etc.) 150

Segmentation (what characteristics we will use that are important for our product such as demographics, geographics, attitude, psychographic) Targeting (are we targeting a certain market, or part of a market) Placement 400

4P Analysis 1600

Implementation and Control 200

Conclusion 250

Bibliography –