How This Fashion Startup Is Blending Ethics with Profit

1. Is Oliver Cabell’s commitment to transparency motivated by profit or morality? Explain.
2. There seems to be ‘good’ profit and ‘bad’ profit in business. Discuss.
3. Evaluate the morality of the large profit margins commanded by the high-end brands from the following perspectives:
a. Utilitarian ethics
b. Kantian ethics
c. Virtue ethics
4. Evaluate Oliver Cabell’s relationship with its customers and suppliers from a stakeholder perspective.
5. Evaluate Oliver Cabell’s pricing using the social contract theory.