Graphic design to promote sustainable water packaging
Dissertation structure (7,500 – 10,000 words except the reference list word )
• Title page
• Abstract 300 word
• Acknowledgements
• Contents
• Introduction 1000 word
• Literature review, background 2000 word
• Methodology 1500
• Chapters ( between 1000 to 1500)
• Conclusions 1000
• References Chicago 16th edition ( also in text referencing as well)
• Appendices
(Please consider the title and research question may need revision)
Title: Graphic design to promote sustainable water packaging
Research question: How can graphic design enhance the marketability of sustainable water packaging?
Chapters (please be aware that all writing should consider the graphic design side of the field) each chapter should have introduction and conclusion, chapters may have sub category as well.
You may also have analysis and discussion of which color, layout, typography, etc, is good for sustainable design. Chapter are as follow:
1. Aesthetics of sustainability
2. Sustainable design
3. Marketing issue/Industry issue
4. Case study (for my project: case study of other graphic designer who have design of sustainable promotion e.g poster, website, logo, brochure and compare it with my work, like argument and analysis )(will upload my practical artwork)
GENERAL TIPS
1. Adopt a professional, academic tone of voice: avoid colloquialisms and conversational turns of phrase.
2. Avoid generalizations: back up your statements by referring to published evidence. All claims must be qualified by research. It is not enough to report the stuff that exist, it must analysis the topic.
3. What is your research question / argument? In the dissertation each argument either respond to the research question or support it.
4. Define the field: consider historical precedents, research key concepts. What already exists on your topic? What does your project contribute to this? Is it original / innovative?
5. What is the critical or philosophical basis of your topic? E.g. are you addressing nostalgia, communication, identity, aesthetics, memory, etc. etc.? Research relevant theory on your theme/s.
6. Everything being discussed must be relevant to the research question / argument.
7. Case studies and examples are to be analyzed with reference to the question / argument. Remember, analysis goes beyond description—it tests your argument against the evidence.
