Firms’ competitiveness in the global financial services industry

Using information from the 2014 Annual Report of Lloyds Banking Group, relevant data/information
from Citigroup and ICBC company websites (http://www.citigroup.com/citi/ ;
http://www.icbc.com.cn/icbc/sy/default.htm ), critically evaluate the nature of the global financial
services industry competition facing the Lloyds Banking Group. Your are expected to use Porter’s Five
Forces framework in your analysis of the financial services industry.