This subject of the essay is corporate marketing.
The essay is talk about the relationship between corporate image and corporate reputation.
The essay question should focus on 1)discuss and explain the differences, similarities and links between corporate image and corporate reputation. 2) What is the conceptual ambiguity of corporate reputation . (There is still some degree of conceptual ambiguity due to corporate reputation >>having its origin in different academic disciplines which have a contradiction, please make a discussion and conclusion on it. Please have a look the reference on Walker
and Fombrun and van Riel 2007 that I have uplaoded)
3) discuss the multiplicity of corporate images and reputations and its causes and implications.