Case study: CHINA’S SCIENCE FICTION WORLD PUBLISHER
This is a case study, and the case is uploaded.
It requires 5 parts:
1.What is the key problem or challenge facing the firm that you will try to resolve
2.external analysis (the industry and economic environment)
3.internal analysis (the firm’s internal resources and capabilities)
4.Two mutually exclusive alternatives that solve the problem
5. recommended chosen alternative course of action and your justification for the alternative you have chosen