CASE 5 ALIBABA
Link to book: https://ia801308.us.archive.org/20/items/DERESKYInternationalManagementTextsAndCases/DERESKY%20international%20management%20texts%20and%20cases.pdf
Link to videos: http://ed.ted.com/on/Nqmw2Vaw
Read Case 5 Alibaba in 2011 on pages PC3-1 through PC3-15.
Critically analyze the factors that led to Alibaba sustaining its leadership position in the Chinese e-commerce market. Write 2 pages to explain your answer using materials from the textbook and videos. Remember to define concepts and demonstrate learning by using examples. Be sure to indicate the source of your facts.
Additional instruction: Please NOTE the page number in the paper of the concept used from the textbook. MAKE SURE THE INFORMATION COME FROM THE BOOK AND NOT GOOGLE