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January 28, 2015
Cancer epidemiology
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Consider your business’ current utilization of the internet as a sales channel Please address the following topics or others that you feel may be more appropriate to your company’s circumstances (with justification for the change of topics): 1. How does your business currently utilize the internet to maximize sales? (15 marks) 2. What share of your served market have been captured by internet selling and how has this been achieved? (20 marks) 3. Traditional companies inevitably face legacy issues when they try and address the internet. How has your business dealt with the potential barriers to realizing the full potential of the internet? (15 marks) 4. Going forward, how is your business expecting to maximize the potential opportunities of selling to customers through the internet? (20 marks) 5. To what extent does your business see selling through the internet as a threat or an opportunity, and why is this? (20 marks)
List the different phases of clinical trials involved in the investigation of a novel therapeutic agent in cancer management (3 marks). Explain the meaning of and the rationale for each of these different phases (12 marks). Choose a solid organ cancer. Review the literature on ONE new or relatively new drug that is used (or currently being investigated) in the management of this cancer. Briefly summarise the results of the drug studies in each phase (maximum of 2 studies for each phase). If relevant data/evidence is absent, briefly explain the study design and methodology (using the PICO format) of the studies that need to be done before adoption of the drug in clinical practice (10 marks). Note: You could choose a very new drug that has only been studied in early phase trials, summarise the data that is available and briefly describe how you will proceed with the next phase(s) before it can be widely used.
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