Ben and Jerry’s

1. Was Ben & Jerry’s maximizing shareholder value? Discuss and provide examples supporting your position.<br />
2. Do you think that, in general, it is possible for a for-profit company to be committed to “improve the quality of life of a broad community” and still maximize shareholder value? Why or why not?<br />
3. If you were Henry Morgan, what would you recommend to the Board of Directors about the takeover offers and why? Discuss any conflicts you might have in making this recommendation.<br />
4. If you are thinking about starting a new business, would social consciousness be a consideration for you? Was there anything you learned in analyzing this case that might impact how you proceed in establishing your business?